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Books on How to Market Your Business

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0786301414

Customer Driven Company

Quality Function Deployment is a powerful tool that helps companies identify and meet customer needs and produce quality and cost-driven products. This book shows how this process is needed and how it can be incorporated into any company regardless of product line, service or business environment. You'll learn what Quality Function Deployment is, how it can prevent design details from being overlooked in the rush to get products to market, the essential first steps to implementing the process and an approach to maintaining momentum and much more.

Our Price $25.00

0793104866

Golden Mailbox

This book explains how to create great ads that put millions in your own golden mailbox. You'll get the valuable information you need to help you direct market your products or services more effectively directly from a leading international direct response consultant and copywriter with more than 25 years of experience. You'll learn how to select and price products and services, how to evaluate copywriting and layout, how to systematically test your ads and analyze results, how to recognize a successful control, how to manage your house list of names and much, much more.

Our Price $39.95

0964287927

How to Market a Product for Under $500

This book will make your marketing easier, faster and cheaper than ever. A great reference tool and an unbelievable marketing guide for small businesses. Over 400 pages jam-packed with in-depth direct marketing information. You'll see how to create effective low-cost campaigns easily. Find new markets effortlessly. Test new markets at almost no cost. Increase the effectiveness of any campaign with plenty of samples and examples. This isn't a theoretical book--it's a practical easy to follow guide to effective marketing. Learn how to write a press release and increase your chances of getting coverage from 5% to 85%. You'll find over 100 pages to developing effective direct mail campaigns. Find out when are the best times to advertise and when are the worst. Get an ad you like out of an ad agency, where to advertise, how to get the lowest advertising rates and the best positions.

Our Price $29.95

047105688X

Just Sell It: Selling Skills for Small Business Owners

You're a small business owner with a product or service you believe in, but since you're not ready to hire a sales staff, you have to do the selling yourself. Author and sales pro Ted Tate knows your situation because he's been there himself, more than once. Just Sell It! is designed to give non-sales-people, who cannot afford years of on-the-job training, the tools and skills they need - quickly and in plain English. This invaluable book reveals the selling secrets that successful professional salespeople know and use every day. You'll learn how to find and qualify those prospects that are worth your time and energy; how to get appointments with busy, hard-to-reach decision-makers; how to make sales presentations that will make your prospects eager to buy; how to use time-tested, proven strategies for closing the sale; and how to use effective telemarketing techniques for selling products and services. And hundreds of other tips, techniques, and psychological maneuvers that will give you an edge in all kinds of selling situations. What's more, you'll learn how to maximize the other, not-so-obvious benefits of being your own salesperson, like learning about your clients and your competition. Just Sell It! is an indispensable, money-making, time-saving guide, whether you're just starting out, or just want to sharpen your selling skills with a pro.

Our Price $16.95

9781413306323

Marketing Without Advertising

This book teaches small business owners practical strategies to turn their business into a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend, including how to: improve the appearance of the business to attract new customers and build trust, encourage enthusiastic customer recommendations, turn dissatisfied customers into loyal supporters, list products and services widely and inexpensively, plan marketing events that will keep customers involved, use the Internet to market services and products and much more.

Our Price $19.95

0471009253

Shenson on Consulting: Success Strategies from the Consultant's Consultant

In his most revealing and information book yet, Shenson combines a lifetime of personal insights and anecdotes with practical, step-by-step guidelines covering virtually every aspect of setting up and running a successful consulting practice-from start-up and fee setting and proposal writing to sales and marketing and financial issues and more. Following a quick-reference format featuring nearly 100 bite-size Q&A segments and packed with detailed, research-based strategies, this sourcebook will fill you in on the 13 keys to running a successful consulting practice, how to get prospects to come to you, how to make your practice grow through referrals and recommendations, how to use all types of media to advertise your practice, how to select the right mailing lists to market your services and face-to-face promotion techniques.

Our Price $14.95